In 1990, IBM had its most profitable year ever. By 1993, the company was on a watch list for extinction, victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
Enter Lou Gerstner. The presumption was that Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units, effectively eliminating the corporation that had invented many of the industry's most important technologies. Instead, Gerstner took hold of the company, making the bold decision to keep it together, defiantly announcing, "The last thing IBM needs right now is a vision."
Told in Lou Gerstner's own words, this is a story of an extraordinary turnaround, a case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership. Summing up his historic business achievement, Gerstner recounts highlevel meetings, explains the noturningback decisions that had to be made, and offers his hardwon conclusions about the essence of what makes a great company run.
Adrian J. Slywotzky and David J. Morrison with Karl Weber
Narrator
:
Adrian J. Slywotzky and David J. Morrison
Publisher
:
Random House AudioBooks
Normal Retail Price
:
$ 25.95
Audible Price
:
$ 19.93
The biggest, most important issue in business today becoming digital touches not only traditional enterprises but the most avantgarde of Internet companies as well...
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Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits....
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What you already know and speak about can become an entire saleable product line with little time, money, or effort, based on one manuscript....
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Whether you're marketing innovative technological products or managing the people who do, this guide will help you maximize your company's success and profits....
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The Wall Street Journal examines new technology: upcoming improvements in voice recognition, the future of instant messaging...
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Without the invention of the transistor, I'm quite sure that the PC would not exist as we know it today. Bill Gates, CEO, Microsoft Corporation. On December 16, 1947, John Bardeen and Walter Brattain...
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Without the invention of the transistor, I'm quite sure that the PC would not exist as we know it today. Bill Gates, CEO, Microsoft Corporation. On December 16, 1947, John Bardeen and Walter Brattain...
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As the cofounder, chairman, and chief executive officer of Microsoft, the world's leading provider of software...
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Why I Recommend
Audible by Alan Twigg
Audible (an Amazon.com company) is the world's leading online
audio-book provider. Audible is responsible for supplying audio
content to Apple's ITunes service. I have been listening,
enjoying and creating audio books for many years. With
the arrival of the internet and portable digital devices,
audio-books began to become availalbe for download.
Having tried most of
the other download services myself, I finally came to
the conclusion that Audible offers the best and most
reliable service. Whether you are using an IPod, IPhone,
mobile phone, Dune or one of the many other MP3 players
availalbe, Audilbe makes downloading great quality audio
content easy and umcomplicated.
In addition to this, Audible also boasts the most comprehensive collection
of audio books anywhere. Depending on the promotion currently on
offer, you can download any audiobook of your
choice for free (including almost
certainly the title on this
page, too).
This link will take you to Audible...
All about Audiobooks and how they can make your life more
enjoyable.
Books in audio format are a fantastic alternative to reading.
Indeed, now that the digital age is upon, listening to your
favourite novel, biography or factual book has become
incredibly easy. Digital audiobooks weigh nothing and can be
easily downloaded in mp3, wma or other format to an almost
limitless number of mobile devices, including ipods, iphone,
zune, android, laptops, PCs and mobile phones.
Just imagine listening to a bestselling classic while
driving. Good audiobooks really do take the boredom out of
travel and long car journeys. Thanks to Ipod and co. you
don’t even need a CD player anymore! And there are many
thousands of great audiobooks to choose in an incredibly
diverse range of categories. From comedy to business and
from children’s to Adult, you are guaranteed to find your
downloadable favourite.
Here at Playtime Books we offer lots unabridged talking
books that can be downloaded from audible. At audible
audiobooks you get your own online library, which makes
downloading a piece of cake. You can then easily move them
over to your Ipod or mp3 player. You can also sign up for
the trial and get a
free audiobook.
