As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
The Buying Brain offers an indepth exploration of how cuttingedge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to:
Brainfriendly product concepts, design, prototypes, and formulation
Highly effective packaging, pricing, advertising, and instore marketing
Building stronger brands that attract deeper consumer loyalty
A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier the human brain.
The purpose of life is to be happy, and one's own mental attitude is the most influential factor in working toward that goal...
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Robert B. Oxnam, faced what he thought was his biggest personal challenge: alcoholism. But this dependency masked a problem far more serious: Multiple Personality Disorder....
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In 1877, a young Freud met an established physician named Josef Breuer and they began a collaboration that would lead to the publication of the classic work, Studies on Hysteria....
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Here's an eyeopening examination of the hookup culture, seen through the personal experiences of highschool and collegeage women who confront the hard lessons of dating, love, and sex....
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Want to be irresistable? Then follow de Bono's advice: you won't believe how much it can revolutionise your life until you do....
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Neuroscientist Floyd E. Bloom has selected the most fascinating brainrelated articles from Scientific American and Scientific American Mind since 1999....
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The host of VH1's Celebrity Rehab with Dr. Drew and of the longrunning radio show Loveline, Pinsky recently teamed with Young to conduct the firstever study of narcissism among celebrities....
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Like heart disease, says psychotherapist Richard O'Connor, depression is fueled by complex and interrelated factors: genetic, biochemical, environmental....
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Click will transform our thinking about those moments when we are in the zone and everything seems to fall into place....
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Includes 29 questions and answers on such topics as helpful and hindering thinking components; solutionfocused thinking; eliminating negative thoughts; and more....
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Science caught up with the psychic readings of Edgar Cayce when it proved that all of materiality consisting of atoms and therefore protons, neutrons, and electrons is energy in motion....
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Sari Solden, a pioneer in the field of women with Attention Deficit Disorder, explores the unique way in which women experience life with ADHD....
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The cover story reveals how painful, longterm memories might actually be erased with the use of drugs at just the right moment....
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From everyday stress to severe trauma, many obstacles to a full life can be overcome by developing what Dr. Daniel J. Siegel calls mindsight, our ability to perceive the mind...
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Every night you receive messages from the deepest recesses of your subconscious mind: you dream. But often these messages...
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Download a sample chapter for free now! Study on the go with VangoNotes. Just download chapter reviews from your text and listen to them on your mp3 player.
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Dr. Noah Goldstein, Steve Martin, Dr. Robert B. Cialdini
Narrator
:
Clive Mantle
Publisher
:
BBC WW
Normal Retail Price
:
$ 26.34
Audible Price
:
$ 18.53
Every day we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Find out....
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The crowning achievement of Dr. John E. Sarno's long and successful career as a groundbreaking medical pioneer....
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Why I Recommend
Audible by Alan Twigg
Audible (an Amazon.com company) is the world's leading online
audio-book provider. Audible is responsible for supplying audio
content to Apple's ITunes service. I have been listening,
enjoying and creating audio books for many years. With
the arrival of the internet and portable digital devices,
audio-books began to become availalbe for download.
Having tried most of
the other download services myself, I finally came to
the conclusion that Audible offers the best and most
reliable service. Whether you are using an IPod, IPhone,
mobile phone, Dune or one of the many other MP3 players
availalbe, Audilbe makes downloading great quality audio
content easy and umcomplicated.
In addition to this, Audible also boasts the most comprehensive collection
of audio books anywhere. Depending on the promotion currently on
offer, you can download any audiobook of your
choice for free (including almost
certainly the title on this
page, too).
This link will take you to Audible...
All about Audiobooks and how they can make your life more
enjoyable.
Books in audio format are a fantastic alternative to reading.
Indeed, now that the digital age is upon, listening to your
favourite novel, biography or factual book has become
incredibly easy. Digital audiobooks weigh nothing and can be
easily downloaded in mp3, wma or other format to an almost
limitless number of mobile devices, including ipods, iphone,
zune, android, laptops, PCs and mobile phones.
Just imagine listening to a bestselling classic while
driving. Good audiobooks really do take the boredom out of
travel and long car journeys. Thanks to Ipod and co. you
don’t even need a CD player anymore! And there are many
thousands of great audiobooks to choose in an incredibly
diverse range of categories. From comedy to business and
from children’s to Adult, you are guaranteed to find your
downloadable favourite.
Here at Playtime Books we offer lots unabridged talking
books that can be downloaded from audible. At audible
audiobooks you get your own online library, which makes
downloading a piece of cake. You can then easily move them
over to your Ipod or mp3 player. You can also sign up for
the trial and get a
free audiobook.
