Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of indepth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brandkilling blunders.
Customer service is the single most pressing problem for business managers and people in any service or sales operation, especially at the retail level....
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In this trailblazing book, Ram Charan provides the building blocks and tools that can put a business on the path to sustained, profitable growth....
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Learn the 25 keys to improving your management and leadership skills, including effective communication, efficient implementation, and strong team building...
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Imagine if you could live a life in which there were no boundaries between work and play, if you could blend the job you love...
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Is it possible, in today's cutthroat business climate, to live an integrated life based on the core values found in Scripture, and still be a dynamic leader in a Fortune 500 company?....
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In Testosterone Inc.: Tales of CEOs Gone Wild, bestselling author and New York Post columnist Chris Byron chronicles the Gatsbylike saga of the rise and fall of the celebrity CEO....
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A corporate mole'seye view of the society in which we all live and toil, creating one of the most entertaining, thought provoking, and just plain funny bodies of work in contemporary letters....
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Whether you are planning to start your first business, or are growing an existing business, having a mentor who has been there and done it before is an invaluable tool....
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Philip Lay, Todd Hewlin, and Geoffrey Moore, managing directors at the strategy consulting firm TCG Advisors, offer advice on how to make the sale to companies that are slashing their budgets....
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As CEO of General Electric for the past 20 years, Jack Welch has built its market cap by more than $450 billion and established himself as the most admired business leader...
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Why I Recommend
Audible by Alan Twigg
Audible (an Amazon.com company) is the world's leading online
audio-book provider. Audible is responsible for supplying audio
content to Apple's ITunes service. I have been listening,
enjoying and creating audio books for many years. With
the arrival of the internet and portable digital devices,
audio-books began to become availalbe for download.
Having tried most of
the other download services myself, I finally came to
the conclusion that Audible offers the best and most
reliable service. Whether you are using an IPod, IPhone,
mobile phone, Dune or one of the many other MP3 players
availalbe, Audilbe makes downloading great quality audio
content easy and umcomplicated.
In addition to this, Audible also boasts the most comprehensive collection
of audio books anywhere. Depending on the promotion currently on
offer, you can download any audiobook of your
choice for free (including almost
certainly the title on this
page, too).
This link will take you to Audible...
All about Audiobooks and how they can make your life more
enjoyable.
Books in audio format are a fantastic alternative to reading.
Indeed, now that the digital age is upon, listening to your
favourite novel, biography or factual book has become
incredibly easy. Digital audiobooks weigh nothing and can be
easily downloaded in mp3, wma or other format to an almost
limitless number of mobile devices, including ipods, iphone,
zune, android, laptops, PCs and mobile phones.
Just imagine listening to a bestselling classic while
driving. Good audiobooks really do take the boredom out of
travel and long car journeys. Thanks to Ipod and co. you
don’t even need a CD player anymore! And there are many
thousands of great audiobooks to choose in an incredibly
diverse range of categories. From comedy to business and
from children’s to Adult, you are guaranteed to find your
downloadable favourite.
Here at Playtime Books we offer lots unabridged talking
books that can be downloaded from audible. At audible
audiobooks you get your own online library, which makes
downloading a piece of cake. You can then easily move them
over to your Ipod or mp3 player. You can also sign up for
the trial and get a
free audiobook.
