Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that your best tool for getting people to see beyond price may be the price itself.
This article was first published in the May 2010 issue of Harvard Business Review.
How to finetune strategies according to consumers' changing psychology and habits in order to survive the recession and prosper when the economy bounces back....
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The acting president and CEO of the Harvard Management Company writes that fulfillment doesn't come from clearing hurdles others set for you; it comes from clearing those you set for yourself....
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After decades of outsourcing manufacturing the U.S. industry has been left without the means to invent the next generation of hightech products that are key to rebuilding its economy....
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Even for the most gifted individuals, the process of becoming a leader is an arduous, albeit rewarding, journey of continuous learning and selfdevelopment....
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In this special edition of Harvard Business Review, a look back at the best HBR articles on motivating your employees...
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The payoff on your organization's Web site is nowhere in sight. Can you afford to make it better? Can you afford not to?...
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Everybody knows turnover at the top means upheaval. But new research shows just how bad your chances of keeping your job are....
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Women are being ignored and underestimated even though they are the largest market opportunity in the world....
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Why I Recommend
Audible by Alan Twigg
Audible (an Amazon.com company) is the world's leading online
audio-book provider. Audible is responsible for supplying audio
content to Apple's ITunes service. I have been listening,
enjoying and creating audio books for many years. With
the arrival of the internet and portable digital devices,
audio-books began to become availalbe for download.
Having tried most of
the other download services myself, I finally came to
the conclusion that Audible offers the best and most
reliable service. Whether you are using an IPod, IPhone,
mobile phone, Dune or one of the many other MP3 players
availalbe, Audilbe makes downloading great quality audio
content easy and umcomplicated.
In addition to this, Audible also boasts the most comprehensive collection
of audio books anywhere. Depending on the promotion currently on
offer, you can download any audiobook of your
choice for free (including almost
certainly the title on this
page, too).
This link will take you to Audible...
All about Audiobooks and how they can make your life more
enjoyable.
Books in audio format are a fantastic alternative to reading.
Indeed, now that the digital age is upon, listening to your
favourite novel, biography or factual book has become
incredibly easy. Digital audiobooks weigh nothing and can be
easily downloaded in mp3, wma or other format to an almost
limitless number of mobile devices, including ipods, iphone,
zune, android, laptops, PCs and mobile phones.
Just imagine listening to a bestselling classic while
driving. Good audiobooks really do take the boredom out of
travel and long car journeys. Thanks to Ipod and co. you
don’t even need a CD player anymore! And there are many
thousands of great audiobooks to choose in an incredibly
diverse range of categories. From comedy to business and
from children’s to Adult, you are guaranteed to find your
downloadable favourite.
Here at Playtime Books we offer lots unabridged talking
books that can be downloaded from audible. At audible
audiobooks you get your own online library, which makes
downloading a piece of cake. You can then easily move them
over to your Ipod or mp3 player. You can also sign up for
the trial and get a
free audiobook.
