Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eyeopening report on our everevolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.
In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:
How a wellplaced shopping basket can turn a small purchase into a significant sale
What the "buttbrush factor" is and how it can make sales plummet
How working women have altered the way supermarkets are designed
How the "boomerang effect" makes product placement ever more challenging
What kinds of signage and packaging turn browsers into buyers
For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime.
Meet some of Eric Bogosian's unforgettable characters the stud, the nostalgic drug dealer, the moneyhungry spiritual guru, the moleculespewing derelict sitting next to you on the train, and more...
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A Peacock in the Land of Penguins brings new insight to an important topic cultivating new ideas instead of business as usual...
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Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as a Sherlock Holmes for retailers,...
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Night Wing, the revolutionary test plane with a topsecret weapons system was Colonel Joe Breed Mackenzie's #1 priority....
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Ken Auletta, Diane Brady, and more, and edited by Andrew Lackey and Marshall Loeb
Narrator
:
James Lurie and Eliza Floss
Publisher
:
Random House Audible
Normal Retail Price
:
$ 39.76
Audible Price
:
$ 27.83
An exciting new annual anthology: a year's worth of the most interesting, noteworthy, and bestwritten articles on all aspects of the business world...
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CiCi realizes she has to do something, because after all, her family ties might be a bit frayed, but they still could bind nonetheless....
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One by one, highlevel executives and correspondents are being murdered in the brutally competitive world of TV journalism...
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Doug Bellitto, Elenna Stauffer, and Dennis Boutsikaris
Publisher
:
Harlequin Enterprises, Ltd.
Normal Retail Price
:
$ 17.95
Audible Price
:
$ 17.95
Seth Hardin is devoted to his career as a Navy SEAL, but his ex couldn't handle the pressures of being a military wife.....
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Ken Auletta, Diane Brady, and more, and edited by Andrew Lackey and Marshall Loeb
Narrator
:
James Lurie and Eliza Floss
Publisher
:
Random House Audible
Normal Retail Price
:
$ 39.76
Audible Price
:
$ 27.83
An exciting new annual anthology: a year's worth of the most interesting, noteworthy, and bestwritten articles on all aspects of the business world...
Click here for more details....
Since childhood, Rosa Fiore daughter of a sultry Sicilian matriarch and her hapless husband found solace in her family's kitchen...
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The secrets of science meet the drama of the high seas. Amir D. Aczel, the distinguished science writer, turns detective as he uncovers the fascinating story...
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The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors...
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Why I Recommend
Audible by Alan Twigg
Audible (an Amazon.com company) is the world's leading online
audio-book provider. Audible is responsible for supplying audio
content to Apple's ITunes service. I have been listening,
enjoying and creating audio books for many years. With
the arrival of the internet and portable digital devices,
audio-books began to become availalbe for download.
Having tried most of
the other download services myself, I finally came to
the conclusion that Audible offers the best and most
reliable service. Whether you are using an IPod, IPhone,
mobile phone, Dune or one of the many other MP3 players
availalbe, Audilbe makes downloading great quality audio
content easy and umcomplicated.
In addition to this, Audible also boasts the most comprehensive collection
of audio books anywhere. Depending on the promotion currently on
offer, you can download any audiobook of your
choice for free (including almost
certainly the title on this
page, too).
This link will take you to Audible...
All about Audiobooks and how they can make your life more
enjoyable.
Books in audio format are a fantastic alternative to reading.
Indeed, now that the digital age is upon, listening to your
favourite novel, biography or factual book has become
incredibly easy. Digital audiobooks weigh nothing and can be
easily downloaded in mp3, wma or other format to an almost
limitless number of mobile devices, including ipods, iphone,
zune, android, laptops, PCs and mobile phones.
Just imagine listening to a bestselling classic while
driving. Good audiobooks really do take the boredom out of
travel and long car journeys. Thanks to Ipod and co. you
don’t even need a CD player anymore! And there are many
thousands of great audiobooks to choose in an incredibly
diverse range of categories. From comedy to business and
from children’s to Adult, you are guaranteed to find your
downloadable favourite.
Here at Playtime Books we offer lots unabridged talking
books that can be downloaded from audible. At audible
audiobooks you get your own online library, which makes
downloading a piece of cake. You can then easily move them
over to your Ipod or mp3 player. You can also sign up for
the trial and get a
free audiobook.
