
|
Click to Get This Audio Book Title FREE
|
|
|
Business
Home |
+ Economics
+ Finance and Investment
+ Internet
+ Leadership
+ Marketing
+ Strategy and Training |
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.
From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:
-Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
-Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
-Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person on the street. Marketers, écoutez!
-Dress Julia Roberts. Why one scene from Pretty Woman can teach you more about service than a full year of study at a top school.
What Client's Love will help you get focused, stay focused, and follow the essential rules to success - by doing the little things right and the big things even better.
| About
Audio Books Now that mp3 players, Ipods and the digital age is upon us, downloadable mp3 audio books have become one of the easiest and most convienent ways to learn, read and enjoy books while on the move. Here at Playtime Books we offer lots of examples of unabridged talking books that can be downloaded from the talking-book-store.com or from audible. At audible you get your own online audiobook library, which makes downloading your favorite book a piece of cake. You can then easily move them over to your Ipod or mp3 player. You can also sign up for the trial and get your favorite audio book free. |
Irresistible Offer, TheWritten By : Mark JoynerNarrated By : Mark JoynerPublished By : Gildan Media Corp.Runtime : 4 hoursCategories : Marketing
|
Frank Kern - Big Seminar Preview Call - San Francisco 2003Written By : Frank KernNarrated By : Frank KernPublished By : Business Audio Publishers Inc.Runtime : 1 hour 1 minuteCategories : Sales
|
Trusts a Practical Guide - case studiesWritten By : Terence O'HalloranNarrated By : AuthorPublished By : MY BooksRuntime : 4 hoursCategories : Finance & Investment
|
Frank Garon - Big Seminar Preview Call - San Francisco 2003Written By : Frank GaronNarrated By : Frank GaronPublished By : Business Audio Publishers Inc.Runtime : 1 hour 8 minutesCategories : Sales
|
Big Seminar Preview Call - Michel Fortin and Silvie Cherie - Los Angeles 2005Written By : Michel FortinNarrated By : Michel FortinPublished By : Business Audio Publishers Inc.Runtime : 1 hour 6 minutesCategories : Sales
|
|
More Audiobook Categories:
Archieve titles: Playtime History | Playtime Health | Playtime Sci-Fi | Playtime Art & Drama | Playtime Humour | Playtime Languages | Playtime Business | Playtime Biography | Playtime Thriller | Playtime Self Help | Playtime Religion | Playtime Fiction | Playtime Childrens | Contact | About Us | Help | Legal /Impressum | Positive Feedback | Free Audio Books | Audio Books to Download | 2010 - The Playtime Books website and all audio files are protected under copyright. |